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It’s interesting, that when something surfaces it seems to start poping up everywhere. That is how it seems to be for me now with e-cards. I’m hoping to spark some discussion on the subject. I hope you will take the time to give me your feedback. A newsletter I receive regularly was talking about sending out [...] From Tom Peters This I Believe: 32. Branding is for … EVERYONE. Whoever has … THE BEST STORY … takes home the most marbles. “Branding?” “Branding is a character issue. Next question?” It is almost that simple. And, thus, that hard. My favorite weekend morning pastime is catching up on my on-line reading. This weekend having read everything Seth Godin has read in the past 8 months or so I wandered over to ChangeThis where I found a manifesto (that is what ChangeThis calls them) on personal branding. I just discovered one of the best essays I have ever read. Although it talks specifically about software development and marketing but I can see how it would apply to almost any business. As you read the essay, think about your role in your company. Is your job to support someone else’s (the company’s “programmers”) [...] Power is back on. I was out of the office when it went out (my office neighbor said it was about 9:00 AM). The city said it was a fire on a pole near a substation. The battery backup carried everything very nicely for the expected 45 minutes but that was about 45 minutes short. Guess [...] Right after I posted about hosting video tours, I see where Marc Andreessen posted this about how the real estate downturn may be permanently changing where and how agents advertise their listings. Read it here. The other day Hope MacManus at Old Town Realty in Florence asked if I could (would) host a video tour for her. It seems that linking the tour from the office web site was in violation of the RMLS rule about branding tours (more than a little ridiculous but I don’t make the rules, I [...] I ran across this blog post this morning. I love “knock their socks off” customer service and since this was real estate related, I thought it would be worth sharing: The best realtor in the East Bay, Bar none, an unsolicited testimonial. When I got my new notebook, I went out of my way to avoid Vista. I’m not quite able to go to Linux yet so XP was number one on my list of “features”. Since making that decision I have read reports that Microsoft Vista runs 15% slower than XP (a billion lines of code, [...] So I’m going through my drafts turning them into posts, and I get to this link: http://www.realfuturecrm.com/public/. I vaguely remembered it, but to be honest, it has been in my drafts so long I don’t remember how I found it. RealFutureCRM is a real estate specific customer relationship management system. Not being an agent, I [...] |
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