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Google Voice Open to All

Google announced that it’s Google Voice service is open to anyone wanting to sign up. I have been using the service for about a year and love it. If you call me at the office number and I am out, the call is forwarded to my Cell. If I am driving or can’t take the call (or if you are a telemarketer), it is forwarded to my voice mail (which is Google Voice). Voice messages are transcribed, emailed to me and also sent as an SMS message to my phone.  Click on the link above for more information.

Sort of Scheduled Downtime

The battery in the battery backup for our fiber connection has failed. Comspan will be replacing it tomorrow (Thurs June 24th) at about 1:30 pm. RealWorld, Assessor Tax data, idx et al will all be down for several minutes while they work on it.

Update: The  Comspan Tech has come and gone. Connection was down for such a short time, you probably didn’t notice.

New direction in Advertising

A little over a year ago, I started running ads on the RealWorld Real Estate web site. Just two spots, one vertical ad on the home page and another horizontal ad at the bottom of most site pages. Over the first year these two ad slots were displayed slightly more than a million times (a million impressions in advertising terms). This netted about $250. Hardly worth the inconvenience to site visitors.

The advertising was an experiment and I am not happy with how it worked out. It just doesn’t fee right.

Continue reading A New direction in Advertising

Facelift Update and Wordpress Wrapper Framework

I have settled on a new theme, Atahualpa. I can’t pronounce it or remember how to spell it, but so far it is proving very flexible, easy to work with and has a great support forum.

So, a little about what I am planning to do with it (and wordpress).

I see a need for sites that use data from a database other than the pages and posts that Wordpress (or any blog software) supports. I know it is possible to do this within Wordpress. I have see plugins that add ecommerce functionality and real estate listings to a Wordpress blog. But in addition to being very complicated, these look like they are almost their own themes or at least require modification of a theme to work. When I have time, I will install them and study how they work.

However, the approach I am trying is to incorporate Wordpress into an existing site. There are a couple of articles in the Wordpress codex about how to do this. Most of them discuss how to make Wordpress in a blog subdirectory look like your original site. Instead, I want to use the wordpress theme to style the entire site. If a client wants to change the look of their site, all they have to do is change the theme.

My test site for this is Tiffanywineshop.com. The original site has wine tastings (yse they could be blog posts) but the goal is to create an “almost” ecommerce site with thousands of wines categorized by variety and winery with the ability for logged in users to rate wines and keep lists of the wines they have tasted and like (or don’t like). All in all this is an excellent example of what I call a hybrid site. Multiple database tables with optional links to blog posts.

I had already created a basic blog for the site but when faced with a comment system and post management, it was obvious there were too many wheels that I shouldn’t be recreating. So, I installed Wordpress in a blog subdirectory. The Atahualpa theme allowed me to style the site very much like the original design. I modified the site header and footer views to use the plugin header and footer, added a mod_rewrite condition to  pass through requests to the blog subdirectory and things are looking very promising.

Once I am finished updating some of my code to use Wordpress functions (user registration and login, etc). I am planning on creating a generic framework to use for other sites. The first of these will be a real estate office or agent site with RMLS idx listing search built in. I think companies who are charging thousands of dollars for real estate web sites should be a little worried. With the new real estate site, agents will be able to have a very functional site with their choice of thousands of themes for $300 or so per year including hosting.

A Face lift

I’m in the process of doing a little face lift on the blog. I’m looking at doing some plugin development so I just upgraded to the latest Wordpress. Next, need to find a theme I like. I will try to keep it at least functional during the process but it may be different every time you visit for a while.

If anyone happens to know of a nice simple, easily customizable theme, I would be interested in hearing about it. Currently using the Constructor theme but having a hard time figuring out how you are supposed to customize it.

The Only Phone Number You Need

I have had a Google Voice account since before Grand Central was bought out by Google. Like a lot of things, I signed up, played with it a little and then let the account sit there gathering dust.

Last month, Google opened the system up to allow users to set Google Voice as the default voice mail for cell phones. I had no problems with the way my ATT voice mail was working but it got me started about the service some more. Last week I forwarded my cell phone voice mail and, with the help of Aaron Blakely at Comspan) I got my office phone voice mail forwarded.

From the couple of test calls we made I know I am going to love the system. Here is how it works:

If you call my cell phone, I will probably answer. The only time I have it off is sometimes on the golf course or in places where it is not allowed or impolite to have it on. I also don’t answer it if I have to dig it out of my pocket when I’m driving. If I don’t or can’t answer, you will go to my Google Voice voice mail where the message you leave is transcribed and emailed to me. The call details and the first few words of your message are also sent via text message to my cell phone.

If you call my office number and I am at my desk, I will probably answer (unless you are trying to sell me oil futures, I love my caller id). If I don’t answer it in 3 rings, it forwards to Google Voice. However, before you get my voice mail, Google Voice rings my cell phone where I will probably answer (see above).

I have often felt like I should publish my cell phone number for clients. With Google Voice that is no longer necessary. Call me at the office and you will get me if I am awake and alive.

There are lots of things you can do by grouping contacts and assigning special features to different groups. That is going to take a little time. I also want to play with the Google Voice widget. The widget puts a call me button on a web page. Click a button and Google Voice will call your number and connect you to me. Sounds like the answer for real estate contact me pages huh?

Google Voice is still in limited beta but I have 3 invitations that may get you an account faster than their normal request process. First 3 to request an invite gets them.

By the way: as of January 1, 2010 talking on a cell phone while driving is going to be illegal in Oregon. I picked up a couple bluetooth hands free accessories for our cars at Costco. I’ll let you know how they work if anyone is interested.

Tiger Woods Commercial at Bandon Dunes

While Tiger Woods was playing practice rounds at this year’s British Open a few of us from Bandon got to participate (i.e. stand around a lot and freeze our butts off) in the making of one of Accenture’s newest commercials. A friend said he saw the finished commercial on Fox News. It is also one of two new commercials on the Accenture Web site.

For those who were there (or just interested) here it is: Tiger at Bandon Dunes. The hole he is on is number 16 but in real life there is no tree, fence or talking sheep.

Update: Since Accenture seems to be distancing themselves from Tiger, the link to the ad page is broken.

Do you tweet?

Over the last couple of years twitter has become one of the mot popular social media phenomenon in the history of the web. I know several agents who have twitter accounts but have not seen them using it much for business. I just ran across this article which is one of the best discussions of using twitter for business that I have read.

A Little Search Engine Help

I get asked a lot about search engine optimization (getting your site ranked high in the search engines). I just found this blog post and a cheat sheet that covers the basics very well. Read to the bottom as some of the comments are very good. I’ll definately be using the cheat sheet as a checklist for every page I develop in the future.

Golf is not a Game of Perfect

I have a love hate relationship with golf. I have said that when they come up with a 12 step program I am going to quit (either that of methadone for golf). I guess golfing and being a perfectionist don’t go together.

A friend of my mother loaned her a copy of this book. I picked it up and read a few pages and immediately ordered it.  I’m only about half way through it but it is definitely helping. Not with my game apparently, since I shot the worst round I can remember on Tuesday, but it has helped me realize that as a high handicap hacker, I am expected to miss a few shots (quite a few). So even shooting some 25 shots worse than my personal best, I did not vow to quit.

However, not sure I’m ready to buy into Bob Rotella’s “trust your swing” idea. My swing is definitely not trustworthy.